The medium, or process, of our time electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and reevaluate practically every thought, every action, and every institution formerly taken for granted. Everything is changing—
you,
your family,
your neighborhood,
your education,
your job,
your government,
your relation to "the others."
And they're changing dramatically.
- Marshall McLuhan